What kind of impact can Vibe Match have on your business?
Clear KPIs only
Little to none
Clarity on Performance
Relevant Influencers Activated
60-90% of post
5-15% of post
Engagement on Sponsored Posts
SUCCESS METRICS
BEFORE
AFTER
Organic Views on Sponsored Posts
10-30% of post
1 out of 10
10 out of 10
70-110% of post
Long-term Relationships Created
0 out of 10
5 out of 10
How does Vibe Match work?
Vibe Match is governed by a client-first algorithm that ensures you always work with a relevant influencer.
STEP 1
GOALS
Outlining your top objectives with your desired customer in mind
STEP 2
OFFER
Creating the best possible influencer offer that works with your budget
STEP 3
DISCOVERY
Discovering influencers who will have the biggest ROI based on your goals
STEP 4
SAFEGUARDS
Implementing our influencer safeguards to protect your brand
Those influencer safeguards weed out influencers who do not meet our healthy account requirements, which include...
REACH
ENGAGEMENTS
POST FREQUENCY
HASHTAGS
CONTENT FOCUS
BRAND ALIGNMENT
and much more
Common challenges brands face when working with influencers, include:
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Finding the right influencers:
Identifying influencers who align with the brand's values, audience, and marketing goals can be challenging, especially for brands new to influencer marketing.
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Building trust:
Establishing a strong relationship with influencers is crucial for successful collaborations. However, it can be challenging to build trust and credibility with influencers, especially if the brand has no prior relationship or reputation in the influencer's community.
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Negotiating fair compensation:
Determining appropriate payment and compensation for influencers can be tricky, especially for smaller brands with limited budgets.
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Ensuring authenticity:
Maintaining authenticity in influencer partnerships is key to avoiding negative backlash or damage to brand reputation. However, ensuring that influencers stay true to the brand's messaging and values can be challenging.
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Measuring ROI:
Measuring the ROI of influencer campaigns can be difficult, particularly if the brand needs access to the right metrics or tools.
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Managing logistics:
Managing logistics such as scheduling, content creation, and posting can be overwhelming, mainly if the brand is working with multiple influencers or campaigns simultaneously.
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Maintaining compliance:
Ensuring compliance with FTC guidelines and regulations can be challenging as rules and regulations for influencer marketing continue to evolve and change.
PLUTO TV + VIBE MATCH
We built an influencer pipeline for acquiring app installs, check out the awesome results:
This calculator estimates the potential ROI of an influencer campaign
CUT GAMES + VIBE MATCH
We built an influencer pipeline for establishing game partnerships, check out the stellar results:
When working with influencers, brands should avoid the following:
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Choosing influencers solely based on follower count:
A large following only sometimes equates to high engagement rates or genuine influence. Brands should look for influencers with an engaged and relevant audience.
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Being too controlling with content:
While brands should provide guidelines and direction, they should also allow influencers creative freedom to ensure authenticity and genuine messaging.
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Failing to disclose sponsored content:
Influencer partnerships must adhere to FTC guidelines and regulations, and failing to disclose sponsored content can damage brand reputation and result in legal repercussions.
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Not setting clear expectations:
The brand and influencer should clearly understand the scope of the partnership, deliverables, and compensation.
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Focusing solely on short-term goals:
Brands should prioritize building long-term relationships with influencers rather than just one-off collaborations. This will maximize the benefits of influencer marketing.
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Ignoring authenticity and values:
Authenticity is crucial in influencer partnerships. Brands should ensure that influencers align with their values and messaging to avoid negative backlash or damage to brand reputation.
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Neglecting to measure ROI:
Measuring ROI is essential for optimizing future influencer campaigns and understanding the impact on the brand's bottom line. Brands should use tools to track metrics such as engagement rates, click-through rates, and sales.